How to Simplify Your Message When You Sell in More Than One Way

Tips| Business| Marketing Strategy| Marketing Content

November 06, 2025•9 min read

When Is It Okay to Have More Than One CTA?

You’ve Got Options — But Your Customers Need Direction

Let’s be honest — for most of us in the resale world, “simple” isn’t the word that describes our business.

We’ve got inventory coming in from every direction, and we sell it in just as many ways.

Maybe you’ve got:

● A physical storefront where people can dig through deals.

● Weekly online auctions where pallets move fast.

● Live shows every night where the energy never stops.

That’s three different ways to shop.

Three different audiences.

Three different rhythms.

So when it’s time to make a flyer, design a shirt, or post online… what happens?

We try to cram all three into one message:

“Shop in-store, visit HiBid, and catch us on WhatNot!”

It sounds energetic, but to your customer it reads like static.

They’re not sure where to go first, so they often go nowhere.

That’s where this conversation about CTAs — Calls to Action — really matters.

Why Too Many CTAs Hurt Good Marketing

A CTA is what guides people’s next step.

It’s that one line that quietly says, “Hey, here’s what to do next.”

When you give people too many CTAs, you’re not being generous — you’re being confusing.

Here’s what happens behind the scenes:

1. They pause. “Should I visit the website or go straight to WhatNot?”

2. They decide to think about it.

3. They forget.

That hesitation is all it takes to lose a sale.

We don’t mean to overwhelm people — we just want to make sure they know everything we offer. But too much information at once feels like walking into a store with ten open doors and no signs.

You want one main door.

From there, they can find every aisle inside.

What a CTA Really Does

Think of a CTA as a hand you extend to your customer.

You’re not pushing them to buy; you’re guiding them to the next safe, confident step.

Good CTAs don’t just convert — they calm people down.

They reduce decision fatigue.

They say, “Don’t worry about figuring it all out. We’ll guide you.”

When your CTA is clear, customers feel taken care of.

When it’s scattered, they feel like they’re chasing you around the internet.

When You Sell in Different Ways, Simplify the Direction

Here’s the truth:

You can tell people you sell in three different ways.

You just shouldn’t make them remember three different links, apps, or QR codes.

Instead, bring it all together under one umbrella.

For example, let’s say your business sells in-store, runs weekly online auctions, and goes live every night.

You could say:

“We have three ways to shop — but one place to start.”

Visit BinChasers.com/Auctions.

That single link becomes your one CTA.

Once people get there, you can sort them:

● Button for in-store hours and directions.

● Link to HiBid weekly auctions.

● Link to WhatNot daily lives.

Now your audience sees you as organized and reliable — not scattered and overwhelming.

That’s the power of one clear CTA.

Why One CTA Builds Trust

Customers don’t just buy because of price or product.

They buy because of clarity.

A clear CTA tells them, “We’ve got this figured out. You don’t have to guess.”

And trust grows from that feeling.

People love to shop where things make sense.

When your marketing feels clean and confident, they subconsciously assume your store runs the same way.

You’re not shouting; you’re leading.

You’re not throwing options; you’re offering direction.

And direction builds credibility.

When It’s Okay to Have More Than One CTA

Now let’s be real — there are times when more than one CTA makes sense.

But every extra CTA should exist for a reason, not a reflex.

Let’s break down when that works.

1. When All CTAs Serve the Same Goal

If your different CTAs are just different doors leading to the same house, that’s fine.

Example:

“Shop with us your way.”

● In-Store

● Weekly Online Auctions

● Live Shows

Those are three actions but one intent: shopping.

They belong together because they serve the same purpose.

But even then, keep your message organized.

Your post or sign should still point to one central destination:

Visit BinChasers.com/Auctions

That’s the main door. The rest are clearly labeled inside.

Your CTA should never make someone choose where to start — only how to continue

2. When You Have a Primary and a Backup

Sometimes, a secondary CTA helps people who aren’t quite ready to commit.

For instance:

● Main: Shop Now

● Backup: See How It Works

The backup gives hesitant customers a smaller step. It keeps them engaged instead of lost.

But don’t give both equal weight.

Your main CTA should always be the loudest voice.

The secondary one should whisper: “If you’re not ready, here’s another way to learn.”

3. When You Repeat the Same CTA for Emphasis

On long pages, or in long videos, it’s okay to repeat the same CTA in different places.

You’re not giving new choices — you’re keeping the same direction visible wherever people are in their decision.

Top: Shop This Week’s Auctions

Middle: Join the Fun — Shop Now

Bottom: Visit BinChasers.com/Auctions

It’s all the same message, just placed where it’s helpful.

Consistency feels like confidence.

4. When Context Demands It

There are cases where multiple CTAs are just part of the experience.

Example:

● “Watch Our Live Show”

● “Set a Reminder”

Those CTAs complement each other. One takes action now, the other prepares for later.

But be careful — that’s still one story.

The moment you start saying “Watch here, buy there, follow this other thing,” you’ve crossed into chaos again.

5. When Your Whole System Works Together

Think about your marketing as a circle, not a straight line.

Every step leads to another — if you plan it that way.

● Your post’s CTA sends people to your website.

● Your website’s CTA sends them to your store or show.

● Your thank-you page invites them to join your newsletter.

Each piece has its own single CTA, but together they form a smooth path.

That’s how you build a system that runs while you sleep.

How Too Many CTAs Break Momentum

Let’s go back to that crowded example for a second.

“Shop in-store, visit HiBid, and catch us on WhatNot!”

The problem isn’t enthusiasm — it’s direction.

You’ve just given someone three starting lines.

And every extra starting line adds mental work.

Most people don’t pick one — they scroll away, planning to come back later. (They rarely do.)

When you replace that with:

“Visit BinChasers.com/Auctions to shop your way.”

You’ve turned three starting lines into one smooth road.

They click once, and you handle the rest.

The Power of a Single Door

If your business were a mall, how many entrances would you want?

Maybe a few for convenience — but all leading into the same place.

Now imagine if each door led to a different building with the same name.

That’s what scattered CTAs feel like.

One person ends up on your Facebook.

Another gets lost on HiBid.

Someone else lands on WhatNot with no idea who you are.

They all like you — but none of them land in the same place long enough to build a relationship.

A single, unified CTA keeps everyone under one roof.

You can guide, measure, and nurture them from there.

How One Link Builds a Brand

Let’s look at what happens when you focus everything through one link — your digital home base.

You start printing that same CTA everywhere:

● On shirts.

● On receipts.

● On posters.

● On your live screen graphics.

“Visit BinChasers.com/Auctions.”

After a while, customers stop needing to ask where to go.

They just go there automatically.

And because that page connects everything — your in-store info, weekly auctions, and live shows — it becomes more than a link.

It becomes your identity.

That’s how simple repetition turns into brand trust.

Building Your Own Unified CTA

Here’s a framework to simplify your setup right now:

1. Pick your one home base.

Usually your website or a dedicated landing page.

2. Make that the only link you share publicly.

Everywhere else — socials, flyers, lives — points back here.

3. Inside that page, organize your options.

○ “Shop In-Store”

○ “Bid on HiBid”

○ “Join WhatNot Live”

4. Keep the tone consistent.

The message isn’t “choose one.”

It’s “start here, shop your way.”

5. Stick with it long-term.

Consistency builds recognition.

The more your audience sees that single link, the more they trust that everything they need lives behind it.

How Clarity Feeds Growth

Marketing isn’t about shouting the loudest. It’s about removing friction.

When customers have to think, they hesitate.

When they know exactly what to do next, they move.

Every step you simplify — every extra CTA you remove — creates momentum.

That’s not just good marketing.

That’s good customer experience.

A Quick Checklist Before You Publish Anything

✅ Does this message have one main goal?

✅ Do all CTAs lead to the same place?

✅ Is my main CTA easy to remember and say out loud?

✅ Would a first-time customer instantly know where to start?

If any of those answers are “no,” simplify it.

Cut, combine, or redirect until it’s easy.

Let’s Talk About Your Flow

If reading this made you realize your messaging might be scattered, that’s okay.

It just means your business grew faster than your marketing — and that’s a great problem to have.

At EsteCam Marketing, we help businesses like yours organize all those moving pieces so your customers see one clear path forward.

If you’d like us to review your setup, we’ll do it for free.

We’ll look at your website, signs, and digital links and show you how to tighten it all into one consistent flow that drives more traffic and less confusion.

Just send us a note through our contact form.

We’d love to help you clean it up and make it work harder for you.